Marketing the ebook for the past two weeks has given me the chance to do what I've loved to do for the past 30 years — muck around with technology.
There are a lot of little backroads with the iPhone, and it's fun to see the solutions people come up with when they get stuck in the mud. I already have some updates for the ebook, which will initially appear on the publishers' blog.
The book itself is not selling as well as I'd hoped — the publisher markets to tech-oriented audiences, and those folks don't buy "basics" books. I am discovering that the iPhone newbies who are curious about the book will click through from my marketing pages but don't buy — I suspect they are wary of buying it through the publishers' website, which does not have PayPal or other familiar payment options. I am hoping that when the book is available through iBooks and some other ebook publishers, that payment barrier will be eliminated.
I was fortunate that as I worked on the book marketing and dealt with my injured ankle, my main client had two weeks of downtime.
I was able to complete two small business website evaluations and have decided that I don't want to do them any more. They involve educating the clients about technology, about marketing communications, about online communications, and about SEO — plus breaking the news to them that they need to divorce the web designer who saddled them with a cutesy, out-dated website with no content management system and start from scratch with a WordPress-based site. No fun at all, and I find that I spend too much time trying to make the reports I send them diplomatic as well as informative — so it's not even very profitable for me.
It would be fun about now to take a couple of weeks off to work on jewelry or cooking or furniture refinishing. I tried gardening, but my ankle didn't like it, and I don't dare try digging anything up!
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