Sunday, June 14, 2009

Slobs on the web

As you know, I'm among the first to rush to the ramparts to defend web content writers from the accusation that we have lower standards for writing than our print colleagues.

Having spent this past week involved in a print project, I may need to stand down.

I was given the text taken from a non-profit's website and asked to lay out the text into a simple print brochure. (Using Apple's delightful page layout application, Pages.)

I sent the completed layout to the non-profit, expecting some comments back such as "more illustrations," "larger headlines," or "Can you make the columns shorter?" but got instead several dozen corrections to punctuation and capitalization and a number of complete rewrites of paragraphs.

"But," I pointed out to the person serving as the liaison for this work, "All those punctuation and capitalization problems, plus the sloppy writing and incorrect information, are on their website and have been there for the whole world to see for months."

He peered out from around the filing cabinet where he had taken shelter.

"Er, can you just make the changes?" he said.

1 comment:

  1. The other side of this is that whoever was reviewing the content for accuracy and copy edits only paid attention to the print version & sort of blew off the web content (or only the person in charge of the print version was serious about the review). The writer should have caught the grammar & punctuation issues, but a tech review by someone other than the writer is essential regardless of the media.